Amanda Smith
Director, Demand Gen
What I do at Propeller
Director of Demand Gen. Demand Gen efforts at Propeller are comprised of advertising, events (in person and online), general campaigns, lifecycle marketing, email marketing, social media, website. I help the team strategize the best way to get our Propeller message out to our target market. I perform at the strategy level but also constantly getting my hands dirty in the tactical efforts.
Who am I?
Varied background, beginning of my career was in merchandising and data management, moved into events, before finally moving to Colorado and finding my way into Digital marketing, initially as a generalist in a B2C agency. Previous to Propeller I was the digital marketing manager at simPRO software, specializing in PPC and other paid ads, email marketing, marketing operations and marketing analytics.
Advice for prospective candidates
Our technical challenge step is a great way to understand whether or not you're going to like what you do here at Propeller. Have fun with it!