Jimmy Anthony
Editor in Chief
What I do at Propeller
Hey there! I'm Jimmy, the editor-in-chief of The Dig, leading content strategy and ensuring every story delivers real value to construction professionals in the field. I work closely with freelance writers to craft engaging, industry-relevant content that reflects the expertise and insights our audience expects. I’m also the lead copywriter at Propeller, managing all copy across departments to maintain a strong, consistent brand identity. From product launches to web pages, I make sure Propeller’s message is clear, customer-focused, and aligned with our mission to help worksites work smarter.
Why Propeller
Be yourself—I believe in authenticity. We’re looking for someone with a solid understanding of the construction industry. If you’re a good writer, that’s a plus, but for this role, industry knowledge matters more than writing experience.
Who am I?
Feel free to check out my LinkedIn! I’ve had the chance to work in some fascinating industries—from medical equipment to cannabis and telecom. My writing background spans a range of fields, giving me a versatile and dynamic approach to content.
Advice for prospective candidates
My advice to candidates is to focus on why and how you know the industry. I’m the writer who will refine any content you submit for publication, so don’t stress about writing the “perfect” piece. We’ll take care of polishing it to match our brand.